What is it all about?
There comes a time when you choose to throw caution to the wind and go all in on uncharted territory. As the saying goes, when you do what scares you, the rewards are greater and more satisfying. So what does this have to do with being a content creator?
Change is hard. It’s more challenging when you have to be vulnerable and create content that everybody with an internet connection would have access to. There is always judgment! Venturing into content creation is Brave and i have mad respect for honest content creators.
With all the hype about this being the best time to thrive on social media, like going viral on a platform such as TikTok that could change your life…I’m in! I want a piece of this action!
As some of us do, I’ve been scrolling on TikTok and have been bombarded with endless videos on my “For You” page, telling me to start creating content on social media NOW! Phrases like “don’t waste time” and “face your fears” keep popping up. It’s like the universe is conspiring to let me know that I’m late to the game.
Well, I have made the brave decision to be a full-time content creator. I have no other job, so all my focus is on this project. For 90 days straight, I’m going to eat, drink, and breathe content creation.
What skills do I have, you might ask? Joseph Anderson, a writer on Medium, says content creation is an art. That’s why there’s no clear path to becoming a content creator, and I agree.
For the last decade or so, I have been writing articles as a side hustle. This is one that’s going to help me document my journey on my blog, and I hope you come along!
Video will be a big part of my content. While I have a few skills creating these, I will have to rely on content advice from other creators and learn along the way through trial and error.
Now do you see why this is a bit scary? The thing is, I’m looking forward to this chapter of my life. I get to share what I love with the world in my style. Putting yourself out there is not easy, but then again, it helps us grow.
What is Content Creation?
Content creation is the process of organizing information and ideas that appeal to and provide value for a certain group of people. This could be in audio, visual, or written form.
Since the internet has become such a big part of our lives, ask yourself: Where is the first place you go for answers to your questions involving any topic? Whether it be a new word to you, your favorite celebrity, or symptoms?
- Search engines like Google, Bing, or DuckDuckGo are usually the first place people go for answers to their questions.
- These search engines answer billions of search queries every day, and the links that appear in your search results are content.
- Whether you know it or not, you consume content on a daily basis.
- Content has become part of our everyday lives.
- It keeps us informed, answers our questions, entertains us, makes us smile, guides our decisions, and much more.
What Does a Content Creator Do?
According to Adobe, a content creator is someone who creates entertaining or educational material to be expressed through any medium or channel.
Mediums and channels include platforms like YouTube, Instagram, TikTok, websites, TV, just to name a few.
Content creation especially pertains to digital content, since that’s where the majority of content is consumed (and where the money is, if you’re looking to earn revenue through your efforts).
For businesses, content creation can mean crafting newsletters, emails, digital marketing materials, brochures, social media, articles, annual reports, advertorial, editorial, company communications, and more.
Examples of Content Include:
- Videos on making your hair, cooking, or any topic you can think of
- Articles that diagnose your symptoms
- News stories
- brochures & marketing and promotion materials
- Social media posts and managing social accounts, including responding to user comments and questions
Can content creation be a full-time job?
Yes, content creation can be a full-time job.
Currently, i do not have any source of income! so you can be sure i believe this is so.
In fact, a lot of creators are earning a living by creating content for various platforms, such as YouTube, blogs, Instagram, and podcasts.
Many people have turned their passion for creating content into a professional career and earn a living through their work. However, it requires a lot of dedication, hard work, and persistence to succeed in this field.
It’s important to ;
- Have a clear understanding of your objectives and what type of content your target audience is interested in.
- Have the ability to constantly come up with fresh and engaging content.
All the research I’ve done, Building a following and monetizing your content may take time, but with the right approach and a commitment to quality, it’s definitely possible to make a career out of content creation.
Reasons why content creation can be a viable full-time job
- Growing demand: As more businesses and individuals are establishing an online presence, there is a growing demand for high-quality content that engages and informs their audience. This is creating content creation jobs across different industries.
- Flexibility: Content creation jobs often offer flexible working hours and the ability to work remotely. This can be appealing to individuals who prefer to work from home or have other commitments that require a flexible schedule. (Many many of us want this!)
- Variety: Content creation jobs offer a wide range of creative opportunities and can involve different types of content, such as
- video production
- graphic design
This variety can make the job more interesting and engaging.
- Monetization: Content creators can monetize their content in various ways, such as through advertising, sponsorships, and affiliate marketing. This can provide a reliable source of income for full-time content creators.
How do content creators make money?
Content creators can make money in various ways, including:
- Advertising revenue: Many content creators earn money through advertising revenue, where companies pay to have their ads featured on the creator’s content. Examples are displaying ads on their blog or YouTube channel and earning money based on the number of impressions or clicks the ads receive.
- Sponsorships: Content creators may also partner with brands or companies and be paid to promote their products or services. Examples of sponsored content include product reviews or sponsored posts. In return, the content creator receives compensation from the brand.
- Affiliate marketing: This involves promoting a product or service and receiving a commission for any sales made through the creator’s unique affiliate link.
- Merchandising: Content creators can also sell branded merchandise, such as clothing or accessories, to their audience. (See all those merch stores that each youtube OG has…oh and check out MR. beast has a chain restaurant and chocolate factory 😇)
- Donations: Some content creators receive donations from their audience through platforms such as Patreon or buymeacoffee
- Premium content: Content creators can also offer premium content, such as exclusive videos or articles, that can be accessed for a fee.
These are a few examples. Overall, content creation can be a viable full-time job if done correctly and with the right approach.
Goals & Objectives
Being an introvert, I spend so much time on social media as a source of learning and entertainment. An example being Gary Vee, who for the record, is one of the people who has inspired this project. One of his strongest messages is to start now! and you will figure it out while on the journey. Gary says everyone has content they can share, including documenting.
- One of my primary goals is to inspire. I will be documenting my journey daily for at least 90 days and sharing the lessons, achievements, and overcoming bumps that I’m sure will be on this road. I know that this is daunting, though I am so excited!
- Another objective is to be more social and be a creative contributor to the community. It’s the sense of being responsible enough to inspire as well as create value.
I’m committing to this challenge and, ironically, giving up the social life for the next few months so i can have beast mode focus. Now let me say it here, I am dreading uploading my first video on YouTube! it’s going to be such an achievement!
The plan is to repurpose content for each of the above platforms, make it worthy of inspiration and entertainment. Whichever your favorite platform, hope to see you there… and smile, you’re here at the beginning.